Complete Story
10/07/2026
What the Data Really Says About Paper, Mail and the Environment
Source: Two Sides North America, September 9, 2026
Is paper really bad for the environment? New consumer research shows a significant gap between public perception and the facts. Two Sides North America examines five common misconceptions about paper, from deforestation and water use to recycling and the assumption that digital communication is always the greener choice. For printers and mailers, understanding the facts can help you have better conversations with customers about the true environmental footprint of print.
Two Sides points to its 2025 Trend Tracker research showing that 55% of U.S. consumers believe U.S. forests are shrinking, while only 15% correctly recognize that more than 60% of paper and paper-based packaging is recycled in the United States. The article explores the data behind these perceptions and why correcting them matters to organizations producing transactional mail, direct mail and other printed communications.
BrewCrew Oktoberfest: Great Connections Are Brewing in Detroit!
Great connections are brewing in Detroit! Join Graphic Media Alliance and AIGA Detroit on Tuesday, October 27, for the BrewCrew Oktoberfest Networking Event at Batch Brewing Company. Enjoy an evening of networking with print, design and graphic communications professionals! Space is limited, so reserve your spot today!
Read MoreA Greener Future Starts Here! Join GMA November 5 for a Special All-Region Member Event
Something exciting is taking root at Graphic Media Alliance! Join us November 5 for our FREE All-Region Annual Meeting, featuring special guest Jordan Darragh of PrintReleaf and an exclusive preview of GMASustainability(+), launching in 2027. Discover how your business can make a measurable environmental impact while enjoying exclusive GMA member savings!
Read MoreDon't Miss Out on Potential Workers' Compensation Savings for 2027!
The 2027 Ohio BWC Group Rating enrollment period is approaching! GMA members are encouraged to submit their enrollment or re-enrollment paperwork to Sedgwick as soon as possible. Don't miss the opportunity to maximize potential savings on workers' compensation premiums. David Deyo, our dedicated Sedgwick Program Manager, is available to help!
Read MoreAre Your Wages Competitive? The 2026 Wage + Benefits Survey Results Are Here!
Production wages are up, employee turnover is down, and the competition for skilled workers continues! The 2026 Wage + Benefits Survey provides valuable insights to help printing companies make smarter compensation and workforce decisions. Participating GMA members receive the full report FREE, while others can purchase their copy through the GMA Bookstore!
Read MoreGMA Member Millcraft Expands Packaging Capabilities with Strategic Acquisition
Congratulations to GMA member Millcraft on its acquisition of Protective Packaging Products (P3)! This strategic investment expands Millcraft's protective packaging capabilities and strengthens its presence in automotive and industrial markets. Learn how this fourth-generation, family-owned company continues to grow while building on more than a century of industry leadership.
Read MoreLove It? Buy It!
Want to help strengthen the printing industry? Sometimes the best way is to practice what we preach! From direct mail and signage to branded apparel, Bill Farquharson reminds us that every purchase is an opportunity to demonstrate the power of print. Discover how a simple conversation can reinforce the value of the products and services our industry provides in this week's Short Attention Span Sales Tip.
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